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Expected changes in TV advertising budgets in the U.S. 2021, by platform

Published by A. Guttmann, Apr 7, 2021
Based on a survey fielded among advertising professionals in the United States, it was found that 42 percent of advertisers surveyed in December 2020 said they were planning to increase their 2021 budgets devoted to OTT streaming services, while a quarter of respondents said the same about spending on addressable linear TV.

Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform

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Sources

Release date

February 2021

Region

United States

Survey time period

November and December, 2020

Number of respondents

284 respondents

Special properties

among marketers and media agency professionals

Method of interview

Online survey

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