Expected changes in TV advertising budgets in the U.S. 2018, by platform

The graph presents information on the planned changes in spending on TV advertising according to industry professionals in the United States as of January 2018, by platform. It was found that more than half of surveyed advertisers were planning to increase their 2018 budgets devoted to addressable TV.

Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform

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Sources

Release date

June 2018

Region

United States

Survey time period

Janaury 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: In the next 12 mos, do you expect the amount of your [company’s/clients’] advertising spend on the following advertising to increase, stay the same or decrease?

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Statistics on "TV advertising in the U.S."

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