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Expected changes in TV advertising budgets in the U.S. 2018, by platform

Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform

by A. Guttmann, last edited Aug 8, 2018
Expected changes in TV advertising budgets in the U.S. 2018, by platform The graph presents information on the planned changes in spending on TV advertising according to industry professionals in the United States as of January 2018, by platform. It was found that more than half of surveyed advertisers were planning to increase their 2018 budgets devoted to addressable TV.
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Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform

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