Try our corporate solution for free!

Expected changes in TV advertising budgets in the U.S. 2021, by platform

Published by
A. Guttmann,
Apr 7, 2021
Based on a survey fielded among advertising professionals in the United States, it was found that 42 percent of advertisers surveyed in December 2020 said they were planning to increase their 2021 budgets devoted to OTT streaming services, while a quarter of respondents said the same about spending on addressable linear TV.

Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Single Account
$39 $59 per month *
in the first 12 months
View for free
33% off until Jun 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2022
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2021

Region

United States

Survey time period

November and December, 2020

Number of respondents

284 respondents

Special properties

among marketers and media agency professionals

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "TV advertising in the United States"

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Television advertising in the U.S.Advertising industry in the United StatesAdvertising industry in North AmericaTelevision in the United StatesAdvertising consumption and perception
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu