The graph presents information on the planned changes in spending on TV advertising according to industry professionals in the United States as of January 2018, by platform. It was found that more than half of surveyed advertisers were planning to increase their 2018 budgets devoted to addressable TV.
Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform
Question: In the next 12 mos, do you expect the amount of your [company’s/clients’] advertising spend on the following advertising to increase, stay the same or decrease?
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Videology. (June 26, 2018). Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform [Graph]. In Statista. Retrieved July 11, 2020, from https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Videology. "Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform." Chart. June 26, 2018. Statista. Accessed July 11, 2020. https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Videology. (2018). Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform. Statista. Statista Inc.. Accessed: July 11, 2020. https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Videology. "Planned Changes in Spending on Tv Advertising According to Advertising Professionals in The United States as of January 2018, by Platform." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Videology, Planned changes in spending on TV advertising according to advertising professionals in the United States as of January 2018, by platform Statista, https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/ (last visited July 11, 2020)
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