Based on a survey fielded among advertising professionals in the United States, it was found that 42 percent of advertisers surveyed in December 2020 said they were planning to increase their 2021 budgets devoted to OTT streaming services, while a quarter of respondents said the same about spending on addressable linear TV.
Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform
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Statistics on Connected TV advertising in the United States
Market overview
5
- Premium Statistic Number of connected TV users in the U.S. 2020-2025, by generation
- Premium Statistic Weekly connected TV users in the U.S. 2018-2021
- Premium Statistic Connected devices ownership in the U.S. 2022, by age
- Premium Statistic Leading video platforms for achieving advertising goals in the U.S. 2021
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
Advertising spending
8
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic video ad spend in the U.S. 2021, by device
- Premium Statistic Programmatic ad spend in the U.S. 2019-2023, by device
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
Market leaders
3
Marketer usage
8
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Consumers' perspective
6
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
Further related statistics
17
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- TV share of voice of supermarkets in the Netherlands 2018, by chain
- Marketers investing in advanced TV advertising in the U.S. 2018, by platform
- Online and CTV advertising revenue worldwide 2016-2025
- Rio 2016: share of U.S. TV ad spend August 2016
- Rio 2016: data on advertising on NBC
- Brazil: TV ad revenue 2021, by platform
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- FAANG TV ad spend in the U.S. 2015-2018
- TV advertising spending share in South Africa 2008-2015
- Growth of advertising CPM in the U.S. 2011-2017, by medium
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Television advertising expenditure share in Indonesia 2018-2020
- Advertising expenditure of the most advertising-intensive companies in Berlin 2016
- Economic sectors with the highest online advertising budget in Romania 2020
- Annual TV and print ad spending of top 20 car brands in select EU countries 2017
- Factors driving interactive ad budget in Russia 2020
Further Content: You might find this interesting as well
Statistics
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- TV share of voice of supermarkets in the Netherlands 2018, by chain
- Marketers investing in advanced TV advertising in the U.S. 2018, by platform
- Online and CTV advertising revenue worldwide 2016-2025
- Rio 2016: share of U.S. TV ad spend August 2016
- Rio 2016: data on advertising on NBC
- Brazil: TV ad revenue 2021, by platform
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- FAANG TV ad spend in the U.S. 2015-2018
- TV advertising spending share in South Africa 2008-2015
- Growth of advertising CPM in the U.S. 2011-2017, by medium
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Television advertising expenditure share in Indonesia 2018-2020
- Advertising expenditure of the most advertising-intensive companies in Berlin 2016
- Economic sectors with the highest online advertising budget in Romania 2020
- Annual TV and print ad spending of top 20 car brands in select EU countries 2017
- Factors driving interactive ad budget in Russia 2020
Broadcasting & Cable. (February 16, 2021). Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. "Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform." Chart. February 16, 2021. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. (2021). Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. "Planned Changes in Spending on Tv Advertising According to Advertising Professionals in The United States as of December 2020, by Platform." Statista, Statista Inc., 16 Feb 2021, https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable, Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform Statista, https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/ (last visited May 29, 2023)
Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform [Graph], Broadcasting & Cable, February 16, 2021. [Online]. Available: https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/