Based on a survey fielded among advertising professionals in the United States, it was found that 42 percent of advertisers surveyed in December 2020 said they were planning to increase their 2021 budgets devoted to OTT streaming services, while a quarter of respondents said the same about spending on addressable linear TV.
Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform
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Broadcasting & Cable. (February 16, 2021). Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. "Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform." Chart. February 16, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. (2021). Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable. "Planned Changes in Spending on Tv Advertising According to Advertising Professionals in The United States as of December 2020, by Platform." Statista, Statista Inc., 16 Feb 2021, https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/
Broadcasting & Cable, Planned changes in spending on TV advertising according to advertising professionals in the United States as of December 2020, by platform Statista, https://www.statista.com/statistics/870935/planned-changes-advanced-tv-ad-spend/ (last visited July 01, 2022)