Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020

Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel

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Source

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Release date

March 2020

Region

United States

Survey time period

March 18 to 24, 2020

Number of respondents

272 respondents

Special properties

among media buyers, planners, and brands

Supplementary notes

Original questions: Please provide your estimated percent change (+/-) in U.S. media spend per channel for the March/April time period.
Please provide your estimated percent change (+/-) in U.S. media spend per channel for the May/June time period.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

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For single users
$199 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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