Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020

Estimated change in advertising spending influenced by the coronavirus outbreak according to advertising professionals in the United States as of March 2020, by channel

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Source

Use Ask Statista Research Service

Release date

March 2020

Region

United States

Survey time period

March 18 to 24, 2020

Number of respondents

272 respondents

Special properties

among media buyers, planners, and brands

Supplementary notes

Original questions: Please provide your estimated percent change (+/-) in U.S. media spend per channel for the March/April time period.
Please provide your estimated percent change (+/-) in U.S. media spend per channel for the May/June time period.

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