During an April 2020 survey of media publishers, platforms and programmatic companies in the United States, gauging the impact of the coronavirus outbreak on the future of their business and the ad market, it was found that close to 70 percent of respondents indicated the travel and tourism category to have the greatest negative impact compared to their original plan for 2020. The second hardest hit category was brick and mortar retail stores.
Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020
among media publishers, media platforms and programmatic companies
Supplementary notes
Original questions: Please select the top five categories you project will be the hardest hit / have the greatest negative impact against your original 2020 plan?
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IAB (U.S.). (April 15, 2020). Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020 [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1119204/covid19-hardest-hit-categories-per-media-sellers-us/
IAB (U.S.). "Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020." Chart. April 15, 2020. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1119204/covid19-hardest-hit-categories-per-media-sellers-us/
IAB (U.S.). (2020). Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1119204/covid19-hardest-hit-categories-per-media-sellers-us/
IAB (U.S.). "Brand Categories Expected to Be Hardest Hit Due to Coronavirus Outbreak According to Advertising Sellers in The United States as of April 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1119204/covid19-hardest-hit-categories-per-media-sellers-us/
IAB (U.S.), Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020 Statista, https://www.statista.com/statistics/1119204/covid19-hardest-hit-categories-per-media-sellers-us/ (last visited September 17, 2024)
Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020 [Graph], IAB (U.S.), April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1119204/covid19-hardest-hit-categories-per-media-sellers-us/
