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U.S. museums with a digital strategy 2020, by organization

According to a study published in October 2020, which collected data prior to the COVID-19 pandemic, most surveyed museums in the United States did not have a digital strategy in 2020. Overall, 31 percent of all museums involved in the research claimed not to have a digital strategy. Meanwhile, 29 percent of the sample stated that their organizations were discussing a digital strategy, but did not have one yet. Looking at the different types of institutions, about 35 percent of history museums claimed not to have a digital strategy, and so stated 28 percent of interviewed art organizations.

Do you have a digital strategy at your museum?

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Sources

Release date

October 2020

Region

United States

Survey time period

2020

Number of respondents

462 respondents

Special properties

A total of 584 museum staff responded from 476 museums, from all 50 states and from Washington, DC, and Puerto Rico. Multiple individuals were allowed to respond from the same institution. In 58 institutions more than one staff member submitted a survey; 418 institutions had a single response from staff

Supplementary notes

The survey question was phrased by the source as follows: "Does your museum have a digital strategy?"

The source specifies that data were collected through a field survey prior to the spread of COVID-19.

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Statistics on "Museums in the United States"

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