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Expected revenue loss of North American museums during COVID-19 in 2020

The coronavirus (COVID-19) pandemic hit the museum sector hard, as several institutions worldwide had to close to the public due to the emergency restrictions put in place during the health crisis. As a result, many museums around the world expected revenue losses in 2020. According to a November 2020 study, about 20 percent of surveyed museums in North America believed that their revenue losses would be higher than 50 percent in 2020. Meanwhile, about a quarter of the institutions involved in the study expected that revenue could drop up to 25 percent.

Expected revenue loss of museums in North America during the coronavirus (COVID-19) pandemic in 2020

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Release date

November 2020


North America

Survey time period

September 7 to October 18, 2020

Number of respondents

approx. 900*

Special properties

North American museum employees and governance

Supplementary notes

* The source specifies that North American museums accounted for 9.1 percent of the 900 museums (approximately) involved in the survey.

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Statistics on "Museums in the United States"

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