A 2019 survey focused on the impact of digital technology on business areas of museums in England. According to the study, about 54 percent of the surveyed museums believed that digital technology had a positive impact on boosting the public profile of the museum. Meanwhile, 47 percent of the survey sample claimed that digital tools helped to reach a bigger audience.
Which business areas of your museum were positively impacted by digital technology?
The survey question was phrased by the source as follows: "Thinking back over the past twelve months, would you say your organization’s use of the internet and digital technology has had a major positive impact, a minor positive impact, or no positive impact at all on each of the following?".
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Nesta. (February 7, 2020). Which business areas of your museum were positively impacted by digital technology? [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1202667/impact-of-digital-technology-on-museum-marketing-england/
Nesta. "Which business areas of your museum were positively impacted by digital technology?." Chart. February 7, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1202667/impact-of-digital-technology-on-museum-marketing-england/
Nesta. (2020). Which business areas of your museum were positively impacted by digital technology?. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1202667/impact-of-digital-technology-on-museum-marketing-england/
Nesta. "Which Business Areas of Your Museum Were Positively Impacted by Digital Technology?." Statista, Statista Inc., 7 Feb 2020, https://www.statista.com/statistics/1202667/impact-of-digital-technology-on-museum-marketing-england/
Nesta, Which business areas of your museum were positively impacted by digital technology? Statista, https://www.statista.com/statistics/1202667/impact-of-digital-technology-on-museum-marketing-england/ (last visited May 19, 2022)
