According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 61 percent of South Korean respondents aged 25 to 34 years old who have purchased an item or product endorsed by an influencer stated that they were convinced by the promotion from the influencer. The same survey found that more than half of the South Korean respondents followed at least one influencer on social media.
Reasons for purchasing a product endorsed by an influencer in South Korea as of October 2020, by age
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
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Rakuten Insight. (January 14, 2021). Reasons for purchasing a product endorsed by an influencer in South Korea as of October 2020, by age [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in South Korea as of October 2020, by age." Chart. January 14, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2021). Reasons for purchasing a product endorsed by an influencer in South Korea as of October 2020, by age. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in South Korea as of October 2020, by Age." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in South Korea as of October 2020, by age Statista, https://www.statista.com/statistics/1201234/south-korea-reasons-buying-product-with-influencer-endorsement-by-age/ (last visited May 25, 2022)
