Reasons for buying a product endorsed by an influencer South Korea 2023, by age

Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023, by age

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Release date

June 2023

Region

South Korea

Survey time period

May 11 to 31, 2023

Number of respondents

1,784 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"

Respondents count by age bracket were as follows:
16-24 years: 101
25-34 years: 506
35-44 years: 625
45-54 years: 359
55+ years: 193

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