• Philippines: type of influencer-endorsed products purchased by age 2020

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According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 62 percent of the respondents between 16 and 24 years old stated that they purchased clothing among other products endorsed by influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.

Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020, by age group

Characteristic	16 - 24 years	25 - 34 years	35 - 44 years	45 - 54 years	55 years and older	r
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Release date

January 2021

More information

Region

Philippines

Survey time period

October 8 to 31, 2020

Number of respondents

7,084 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded.

The survey was conducted among: 2,060 respondents aged 16 - 24 years 2,875 respondents aged 25 - 34 years 1,668 respondents aged 35 - 44 years 392 respondents aged 45 - 54 years 89 respondents aged 55 years and older