According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 62 percent of the respondents between 16 and 24 years old stated that they purchased clothing among other products endorsed by influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.
Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020, by age group
The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"
Figures have been rounded.
The survey was conducted among:
2,060 respondents aged 16 - 24 years
2,875 respondents aged 25 - 34 years
1,668 respondents aged 35 - 44 years
392 respondents aged 45 - 54 years
89 respondents aged 55 years and older
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Rakuten Insight. (January 14, 2021). Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020, by age group [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. "Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020, by age group." Chart. January 14, 2021. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. (2021). Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020, by age group. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. "Main Type of Purchased Products That Were Endorsed by An Influencer in The Philippines as of October 2020, by Age Group." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight, Main type of purchased products that were endorsed by an influencer in the Philippines as of October 2020, by age group Statista, https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/ (last visited August 16, 2022)
