Rakuten Insight in May 2023, approximately 65 percent of the respondents between 16 and 24 years old stated that they purchased clothing among other products endorsed by influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.
According to a survey on social media influencers conducted by Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group
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Statistics
Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/ (last visited November 29, 2023)
Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/