Products bought based on influencers' endorsement Philippines 2023, by age

Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group

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Release date

June 2023



Survey time period

May 11 to 31, 2023

Number of respondents

6,658 respondents

Age group

16 years and older

Special properties

among respondents who purchased an item endorsed by an influencer

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

The survey was conducted among: 1,324 respondents aged 16 to 24 2,714 respondents aged 25 to 34 1,838 respondents aged 35 to 44 607 respondents aged 45 to 54 176 respondents aged 55 and older

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