Philippines: products bought based on influencers' endorsement by age 2023

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 65 percent of the respondents between 16 and 24 years old stated that they purchased clothing among other products endorsed by influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.

Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55 years and older
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Release date

June 2023

More information

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

6,658 respondents

Age group

16 years and older

Special properties

among respondents who purchased an item endorsed by an influencer

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

The survey was conducted among: 1,324 respondents aged 16 to 24 2,714 respondents aged 25 to 34 1,838 respondents aged 35 to 44 607 respondents aged 45 to 54 176 respondents aged 55 and older

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