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Engagement rate among U.S. influencers on Instagram 2018-2019, by profile size

During a study of engagement rates on Instagram influencer accounts, it was found that influencers with a profile size between one to five thousand had the highest engagement rate throughout 2019, at 4.6 percent. Compared to year earlier, these micro-influencer accounts have gained in engagement rates by nine percent.

Engagement rate among influencers on Instagram in the United States in 2018 and 2019, by number of followers

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Release date

June 2020


United States

Survey time period

2018 and 2019

Supplementary notes

The source defines engagement rate as "the percent of the audience who likes or comments on the posts (engages with the content)."

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