According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 65 percent of female and 70 percent of male Malaysian respondents stated that they had not purchased any products endorsed by influencers because there was nothing they needed. The same survey found that the majority of Malaysian respondents followed at least one influencer on social media.
Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by gender [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1202089/malaysia-reasons-for-not-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight. "Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1202089/malaysia-reasons-for-not-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight. (2023). Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by gender. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1202089/malaysia-reasons-for-not-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight. "Reasons for Not Purchasing Any Products That Were Endorsed by Influencers in Malaysia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202089/malaysia-reasons-for-not-buying-products-endorsed-by-influencers-by-gender/
Rakuten Insight, Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by gender Statista, https://www.statista.com/statistics/1202089/malaysia-reasons-for-not-buying-products-endorsed-by-influencers-by-gender/ (last visited September 15, 2024)
Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202089/malaysia-reasons-for-not-buying-products-endorsed-by-influencers-by-gender/
