Products bought based on influencers' endorsement Malaysia 2020, by gender
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 53 percent of both female and male Malaysian respondents stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
