Willingness to buy collaboration product with influencer Thailand 2020, by age
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 85 percent of Thai respondents aged 35 to 44 years stated that they were willing to buy an influencer collaboration product. The same survey revealed that majority of the respondents with this purchase intention answered that they would buy such collaboration products with the same price as a similar product that does not have the influencer's name on it.
