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Willingness to buy collaboration product with influencer Thailand 2020, by age

Published by Statista Research Department, Sep 8, 2021
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 85 percent of Thai respondents aged 35 to 44 years stated that they were willing to buy an influencer collaboration product. The same survey revealed that majority of the respondents with this purchase intention answered that they would buy such collaboration products with the same price as a similar product that does not have the influencer's name on it.

Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Thailand

Survey time period

October 8 to 31, 2020

Number of respondents

5,883 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"

Figures have been rounded.

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