Rakuten Insight in October 2020, around 85 percent of Thai respondents aged 35 to 44 years stated that they were willing to buy an influencer collaboration product. The same survey revealed that majority of the respondents with this purchase intention answered that they would buy such collaboration products with the same price as a similar product that does not have the influencer's name on it.
According to a survey on social media influencers conducted by Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age
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Statistics on Influencer marketing in Germany
Influencer accounts
6
- Premium Statistic Distribution of influencers Germany 2020, by number of Instagram followers
- Premium Statistic Average daily follower growth on influencer accounts in Germany 2020, by topic
- Premium Statistic Share of influencer subscribers on social media Germany 2021
- Premium Statistic Share of people following influencer product recommendations Germany 2021
- Premium Statistic Purchase decisions based on influencers Germany 2020
- Premium Statistic Opinions on influencers earning money for product recommendations in Germany 2020
Influencer marketing in companies
7
- Premium Statistic Average market price for an influencer post in Germany 2020
- Premium Statistic Planned annual company budget for influencer marketing Germany 2020
- Premium Statistic Opinions on influencer marketing advantages Germany 2020
- Premium Statistic Opinions on importance of influencer marketing during COVID-19 Germany 2020
- Premium Statistic Opinions in companies on finding the right influencer Germany 2020
- Premium Statistic Companies involving influencers in product or campaign development Germany 2020
- Premium Statistic Share of companies with influencer marketing departments Germany 2020
Popular influencers
6
- Premium Statistic Leading 10 influencers on Instagram Germany 2020, by number of followers
- Premium Statistic Leading food influencers on Instagram in Germany 2018
- Premium Statistic Leading 10 YouTube channels Germany 2023, by number of subscribers
- Premium Statistic Leading 10 gaming influencers on YouTube in Germany 2022, by number of subscribers
- Premium Statistic Leading 10 vegan influencers on YouTube Germany 2022, by number of subscribers
- Premium Statistic Leading TikTok accounts Germany 2022, by number of followers
International overview
7
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Most mentioned brands on German-language Instagram worldwide 2021
- Premium Statistic Platforms with highest influencer marketing ROI worldwide 2020
- Premium Statistic Industries increasing spending on influencer marketing 2020
- Premium Statistic Most popular media for influencer marketing worldwide 2021
- Premium Statistic Consumers interacting with influencers 2020, by platform
- Premium Statistic Influencer engagement rates worldwide 2020, by platform
Further related statistics
7
- Virtual influencers' impact on purchasing decisions Singapore 2020
- Level of trust in virtual or human influencers Singapore 2020
- Leading factors increasing trust in influencer content in Canada 2018
- Common means of managing influencer programs by marketers in the U.S. 2019
- Share of Indian Instagram influencers engaged in follower fraud 2020 by tier
- Methods brands use for attracting social media followers worldwide 2015
- Social media uses to interact with marketers according to Canadians 2015, by gender
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Statistics
- Virtual influencers' impact on purchasing decisions Singapore 2020
- Level of trust in virtual or human influencers Singapore 2020
- Leading factors increasing trust in influencer content in Canada 2018
- Common means of managing influencer programs by marketers in the U.S. 2019
- Share of Indian Instagram influencers engaged in follower fraud 2020 by tier
- Methods brands use for attracting social media followers worldwide 2015
- Social media uses to interact with marketers according to Canadians 2015, by gender
Rakuten Insight. (January 14, 2021). Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. "Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age." Chart. January 14, 2021. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. (2021). Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. "Share of Consumers Willing to Buy a Brand Product Collaborated with An Influencer in Thailand as of October 2020, by Age." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight, Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age Statista, https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/ (last visited February 01, 2023)
Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of October 2020, by age [Graph], Rakuten Insight, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/