CTV ad response in Latin America 2021

Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021

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Release date

April 2021

Region

Argentina, Brazil, Mexico

Survey time period

January 8 to 21, 2021

Number of respondents

4,049*

Age group

18-64 years

Special properties

among internet users who watch 1+ hours of TV a week

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 4,049 respondents from three countries:
Argentina: n=1,125,
Brazil: n=1,648,
Mexico: n=1,276.
** Share of respondents who always or frequently do one or more of the following:
-search online for the products/services advertised,
- recall the ads later,
- discussed the ads with someone,
- bought advertised product or service.

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