CTV ad response in Latin America 2021

Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

April 2021


Argentina, Brazil, Mexico

Survey time period

January 8 to 21, 2021

Number of respondents


Age group

18-64 years

Special properties

among internet users who watch 1+ hours of TV a week

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 4,049 respondents from three countries:
Argentina: n=1,125,
Brazil: n=1,648,
Mexico: n=1,276.
** Share of respondents who always or frequently do one or more of the following:
-search online for the products/services advertised,
- recall the ads later,
- discussed the ads with someone,
- bought advertised product or service.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Connected TV viewership in the United States "

Other statistics that may interest you Connected TV viewership in the United States



Device brands and streaming services


Consumer behavior


Perception of CTV ads


Further related statistics

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.