Engagement rate among TikTok influencers in the UK 2020-2021, by profile size
TikTok mega-influencers with more than one million followers had the highest engagement rate (ER) compared to other TikTok profiles in the United Kingdom in 2021. Mega-influencers had an engagement rate of 13.94 percent, while macro-influencers with 100,000 to one million followers came second with 13.57 percent.