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Engagement rate among TikTok influencers in the UK 2020-2021, by profile size

Published by Valentina Dencheva, Jan 6, 2023
TikTok mega-influencers with more than one million followers had the highest engagement rate (ER) compared to other TikTok profiles in the United Kingdom in 2021. Mega-influencers had an engagement rate of 13.94 percent, while macro-influencers with 100,000 to one million followers came second with 13.57 percent.

Engagement rate of TikTok influencers in the United Kingdom (UK) in 2020 and 2021, by number of followers

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Source

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Release date

July 2022

Region

United Kingdom

Survey time period

2020 and 2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.

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Statistics on Influencer marketing in the United Kingdom (UK)

Overview

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Leading platforms

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Instagram

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YouTube

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TikTok

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Marketer insights

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Consumer insights

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Influencer marketing in the United Kingdom (UK)Influencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in EuropeDigital marketing in the UK
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