According to the findings of a study examining the state of influencer marketing on Instagram, 38 percent of influencers in Germany were assumed to grow their follower amounts by using inauthentic methods on the social media platform in 2019. The country with the least growth anomalies among the top five was Japan with 23.9 percent.
Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019
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Statistics on Influencer marketing in Germany
Influencer accounts
6
- Premium Statistic Distribution of influencers Germany 2020, by number of Instagram followers
- Premium Statistic Average daily follower growth on influencer accounts in Germany 2020, by topic
- Premium Statistic Share of influencer subscribers on social media Germany 2021
- Premium Statistic Share of people following influencer product recommendations Germany 2021
- Premium Statistic Purchase decisions based on influencers Germany 2020
- Premium Statistic Opinions on influencers earning money for product recommendations in Germany 2020
Influencer marketing in companies
7
- Premium Statistic Average market price for an influencer post in Germany 2020
- Premium Statistic Planned annual company budget for influencer marketing Germany 2020
- Premium Statistic Opinions on influencer marketing advantages Germany 2020
- Premium Statistic Opinions on importance of influencer marketing during COVID-19 Germany 2020
- Premium Statistic Opinions in companies on finding the right influencer Germany 2020
- Premium Statistic Companies involving influencers in product or campaign development Germany 2020
- Premium Statistic Share of companies with influencer marketing departments Germany 2020
Popular influencers
6
- Premium Statistic Leading 10 influencers on Instagram Germany 2020, by number of followers
- Premium Statistic Leading food influencers on Instagram in Germany 2018
- Premium Statistic Leading 10 YouTube channels Germany 2023, by number of subscribers
- Premium Statistic Leading 10 gaming influencers on YouTube in Germany 2022, by number of subscribers
- Premium Statistic Leading 10 vegan influencers on YouTube Germany 2022, by number of subscribers
- Premium Statistic Leading TikTok accounts Germany 2022, by number of followers
International overview
7
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Most mentioned brands on German-language Instagram worldwide 2021
- Premium Statistic Platforms with highest influencer marketing ROI worldwide 2020
- Premium Statistic Industries increasing spending on influencer marketing 2020
- Premium Statistic Most popular media for influencer marketing worldwide 2021
- Premium Statistic Consumers interacting with influencers 2020, by platform
- Premium Statistic Influencer engagement rates worldwide 2020, by platform
Further related statistics
19
- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Global Instagram influencers and follower growth anomalies 2018-2019, by profile size
- Share of fraud-free influencers on Instagram worldwide 2018-2019, by profile size
- Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country
- Engagement rate among Instagram influencers worldwide 2019, by category
- Instagram posts share by influencers worldwide in 2018, by content type
- Instagram influencers who have inauthentic comments worldwide 2018-2019, by country
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Average number of Instagram posts per week among influencers worldwide in 2018
- Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease
- Popular Instagram influencer topics in the U.S. 2020, by daily follower growth
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Time for social networks to reach 100 million MAU 2015
- Social media activities in China 2022
- U.S. opinion 10 year+ old offensive social media posts of celebrities 2018, by gender
- U.S. affluents: popular social networks 2013
- Instagram advertising expenditure growth Thailand 2019-2021
Further Content: You might find this interesting as well
Statistics
- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Global Instagram influencers and follower growth anomalies 2018-2019, by profile size
- Share of fraud-free influencers on Instagram worldwide 2018-2019, by profile size
- Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country
- Engagement rate among Instagram influencers worldwide 2019, by category
- Instagram posts share by influencers worldwide in 2018, by content type
- Instagram influencers who have inauthentic comments worldwide 2018-2019, by country
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Average number of Instagram posts per week among influencers worldwide in 2018
- Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease
- Popular Instagram influencer topics in the U.S. 2020, by daily follower growth
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Time for social networks to reach 100 million MAU 2015
- Social media activities in China 2022
- U.S. opinion 10 year+ old offensive social media posts of celebrities 2018, by gender
- U.S. affluents: popular social networks 2013
- Instagram advertising expenditure growth Thailand 2019-2021
HypeAuditor. (June 5, 2020). Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019 [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/993073/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor. "Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019." Chart. June 5, 2020. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/993073/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor. (2020). Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019. Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/993073/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor. "Percentage of Instagram Influencers with Follower Growth Anomalies in Selected Countries Worldwide in 2018 and 2019." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/993073/instagram-influencers-follower-growth-anomalies-worldwide/
HypeAuditor, Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019 Statista, https://www.statista.com/statistics/993073/instagram-influencers-follower-growth-anomalies-worldwide/ (last visited January 30, 2023)
Percentage of Instagram influencers with follower growth anomalies in selected countries worldwide in 2018 and 2019 [Graph], HypeAuditor, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/993073/instagram-influencers-follower-growth-anomalies-worldwide/