As of March 2021, the ideal length for YouTube videos appears to be between one and five minutes, as the majority of the top results after a search on YouTube.com presented this characteristic. Despite longer videos progressively making up smaller shares of content on YouTube's top results, videos lasting over one hour made up more than five percent of the top results after a search on the platform.
Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes)
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes) [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes)." Chart. August 2, 2021. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes). Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Video Duration (in Minutes)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush, Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes) Statista, https://www.statista.com/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/ (last visited April 26, 2024)
Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/