Leading reasons not to pay for SVOD in Hong Kong 2021, by gender

Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender

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Release date

August 2021

Region

Hong Kong

Survey time period

13 to 30 May, 2021

Number of respondents

1,235 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you not subscribe to the streaming service provider(s)? (choose all that apply)

The question was asked among 775 female and 460 male respondents.

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