Preferred business message methods for global smartphone users 2021

According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, almost five in 10 respondents preferred receiving business communications via email. Both SMS and WhatsApp were favored by 25 percent of respondents each, while only 12 percent of respondents reported claiming Facebook Messenger as their first choice. Social video platform TikTok was favored by nine percent of the surveyed smartphone users, despite not being a traditional messaging channel.

Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

June 2021

More information

Region

Worldwide

Survey time period

December 2020 to January 2021

Number of respondents

6,500 respondents

Special properties

smartphone users

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.

Citation formats