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Loyalty towards favorite brands worldwide 2020, by country

Published by Julia Faria, Jan 6, 2023
During an early 2020 survey, 76 percent of respondents from Mexico stated they felt loyal towards their favorite brands, whereas four percent said they did not. In Japan, the share of loyal consumers stood at 52 percent.

Level of loyalty towards favorite brands among consumers in selected countries worldwide as of February 2020

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Sources

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Release date

February 2020

Region

Worldwide

Survey time period

as of February 2020

Special properties

among consumers from Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, the United Kingdom, and the United States

Supplementary notes

Original question: "¿En qué medida eres leal a tus marcas preferidas? / How loyal do you feel toward your favorite brand(s)?"
The source does not provide information about the methodology of the survey. The date provided is the release date.

Percentage points exceeding 100 percent are probably due to rounding.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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