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Loyalty towards favorite brands worldwide 2020, by country

Level of loyalty towards favorite brands among consumers in selected countries worldwide as of February 2020

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Sources

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Release date

February 2020

Region

Worldwide

Survey time period

as of February 2020

Special properties

among consumers from Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, the United Kingdom, and the United States

Supplementary notes

Original question: "¿En qué medida eres leal a tus marcas preferidas? / How loyal do you feel toward your favorite brand(s)?"
The source does not provide information about the methodology of the survey. The date provided is the release date.

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Loyalty programs and marketing in the United States "

Statistics on Loyalty programs and marketing in the United States

Overview

5

Brand trust

5

Marketer perspective

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Consumer perspective

7

Benchmarks

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