In 2021, 41 percent of respondents in Germany considered honesty and being believable to be an important influencer quality. Other qualities deemed important were topic knowledge and being entertaining. The figures are based on an online survey conducted in Germany in April-May 2021.
Share of people in Germany considering certain qualities (very) important for influencers in 2021
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agof, & DMEXCO. (September 7, 2021). Share of people in Germany considering certain qualities (very) important for influencers in 2021 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1268639/influencer-qualities-opinions-germany/
agof, und DMEXCO. "Share of people in Germany considering certain qualities (very) important for influencers in 2021." Chart. September 7, 2021. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1268639/influencer-qualities-opinions-germany/
agof, DMEXCO. (2021). Share of people in Germany considering certain qualities (very) important for influencers in 2021. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1268639/influencer-qualities-opinions-germany/
agof, and DMEXCO. "Share of People in Germany Considering Certain Qualities (Very) Important for Influencers in 2021." Statista, Statista Inc., 7 Sep 2021, https://www.statista.com/statistics/1268639/influencer-qualities-opinions-germany/
agof & DMEXCO, Share of people in Germany considering certain qualities (very) important for influencers in 2021 Statista, https://www.statista.com/statistics/1268639/influencer-qualities-opinions-germany/ (last visited September 20, 2024)
Share of people in Germany considering certain qualities (very) important for influencers in 2021 [Graph], agof, & DMEXCO, September 7, 2021. [Online]. Available: https://www.statista.com/statistics/1268639/influencer-qualities-opinions-germany/