Factors impacting trust in influencers in the U.S. 2021
During a 2021 survey, nearly 62.8 percent of responding social media users aged 16 to 34 from the United States stated that whether or not an influencer responded to followers' comments/posts impacted their trust in that particular influencer. The number of followers and the number of likes and/or comment under the influencer's posts was important for over 47 percent of interviewees.