Factors impacting trust in influencers in the U.S. 2021

Published by Statista Research Department, Dec 10, 2024
During a 2021 survey, nearly 62.8 percent of responding social media users aged 16 to 34 from the United States stated that whether or not an influencer responded to followers' comments/posts impacted their trust in that particular influencer. The number of followers and the number of likes and/or comment under the influencer's posts was important for over 47 percent of interviewees.

Factors impacting trust in influencers in the United States as of April 2021

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Release date

April 2021

Region

United States

Survey time period

April 21, 2021

Number of respondents

1,000 respondents

Age group

16-34 years

Special properties

among social media users

Supplementary notes

The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.

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