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Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019

Published by Statista Research Department, Jan 14, 2021
In the first quarter of 2018, the marketing spending for influencer marketing on Instagram in the United States and Canada stood at 163 million U.S. dollars. This figure increased to 265 million U.S. dollars a year later in the first quarter of 2019. It was the highest in the second quarter of 2019 at 314 million dollars.

Instagram influencer marketing spending in the United States and Canada from 1st quarter 2018 to 2nd quarter 2019 (in million U.S. dollars)

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Release date

July 2019

Region

Canada, United States

Survey time period

Q1 2018 to Q2 2019

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