In the first quarter of 2018, the marketing spending for influencer marketing on Instagram in the United States and Canada stood at 163 million U.S. dollars. This figure increased to 265 million U.S. dollars a year later in the first quarter of 2019. It was the highest in the second quarter of 2019 at 314 million dollars.
Instagram influencer marketing spending in the United States and Canada from 1st quarter 2018 to 2nd quarter 2019 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Share of global marketers using influencers in 2019, by tier
- Effectiveness of influencer marketing according to marketers in the U.S. 2019
- Adpick's online influencer number South Korea 2013-2018
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Adpick's online influencer income distribution South Korea 2018
- Effectiveness of media spend in the U.S. 2016, by channel
- Marketing areas with highest investments among SMEs in Western Europe 2021
- Unattractive media channels for U.S. marketers 2016
- Marketing channels with increased spending in Canada 2013-2014
Instascreener. (July 15, 2019). Instagram influencer marketing spending in the United States and Canada from 1st quarter 2018 to 2nd quarter 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1055224/instagram-influencer-marketing-spending-north-america/
Instascreener. "Instagram influencer marketing spending in the United States and Canada from 1st quarter 2018 to 2nd quarter 2019 (in million U.S. dollars)." Chart. July 15, 2019. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1055224/instagram-influencer-marketing-spending-north-america/
Instascreener. (2019). Instagram influencer marketing spending in the United States and Canada from 1st quarter 2018 to 2nd quarter 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1055224/instagram-influencer-marketing-spending-north-america/
Instascreener. "Instagram Influencer Marketing Spending in The United States and Canada from 1st Quarter 2018 to 2nd Quarter 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Jul 2019, https://www.statista.com/statistics/1055224/instagram-influencer-marketing-spending-north-america/
Instascreener, Instagram influencer marketing spending in the United States and Canada from 1st quarter 2018 to 2nd quarter 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1055224/instagram-influencer-marketing-spending-north-america/ (last visited July 02, 2022)