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View of selected media channels profitability according to marketing professionals in the United States as of August 2016

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Media channels profitability for U.S. marketers 2016 The graph shows information on the profitability of selected media channels for advertisers in the United States as of August 2016. During a survey, 74 percent of responding marketers who invested in search ads rated TV advertising ROI as excellent or good.
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Share of respondents who answered excellent or good
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Share of respondents who answered excellent or good
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Description Source More information
The graph shows information on the profitability of selected media channels for advertisers in the United States as of August 2016. During a survey, 74 percent of responding marketers who invested in search ads rated TV advertising ROI as excellent or good.
Show more
Release date
March 2017
Region
United States
Survey time period
August 2016
Number of respondents
300 marketing agencies and B2C advertisers
Special properties
among respondents who invested in search
Method of interview
Online survey
Supplementary notes
Question: How do you rate the following channels in terms of ROI?

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