Mobile ad fraud rate 2021, by platform
In 2021, the rate of install frauds occurring on mobile apps worldwide was of seven percent for Apple iOS apps, and of 12 percent for Android apps. However, attribution frauds were more commonly experienced by advertisers using the Apple operative system, with iOS apps having a 20 percent post attribution fraud rate. In-app frauds targeting specific actions and the attribution of their cost-per-action (CPA) reported an 11 percent and 13 percent rate on Android and iOS, respectively.
