In 2021, the rate of install frauds occurring on mobile apps worldwide was of seven percent for Apple iOS apps, and of 12 percent for Android apps. However, attribution frauds were more commonly experienced by advertisers using the Apple operative system, with iOS apps having a 20 percent post attribution fraud rate. In-app frauds targeting specific actions and the attribution of their cost-per-action (CPA) reported an 11 percent and 13 percent rate on Android and iOS, respectively.
Selected mobile and in-app ad fraud rates in 2021, by platform
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AppsFlyer. (November 15, 2021). Selected mobile and in-app ad fraud rates in 2021, by platform [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1281432/mobile-ad-fraud-rate-by-platform/
AppsFlyer. "Selected mobile and in-app ad fraud rates in 2021, by platform." Chart. November 15, 2021. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1281432/mobile-ad-fraud-rate-by-platform/
AppsFlyer. (2021). Selected mobile and in-app ad fraud rates in 2021, by platform. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1281432/mobile-ad-fraud-rate-by-platform/
AppsFlyer. "Selected Mobile and In-app Ad Fraud Rates in 2021, by Platform." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1281432/mobile-ad-fraud-rate-by-platform/
AppsFlyer, Selected mobile and in-app ad fraud rates in 2021, by platform Statista, https://www.statista.com/statistics/1281432/mobile-ad-fraud-rate-by-platform/ (last visited October 06, 2024)
Selected mobile and in-app ad fraud rates in 2021, by platform [Graph], AppsFlyer, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1281432/mobile-ad-fraud-rate-by-platform/