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Digital video ad viewability rates in the Americas 2016-2017
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Digital video ad viewability rates in the Americas 2016-2017
Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
The statistic presents the online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017. According to the source, 67 percent of video ads served online or in-app in Canada was viewable in 2017, that's five percent less than a year earlier.
Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
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| 2016 | 2017 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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The statistic presents the online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017. According to the source, 67 percent of video ads served online or in-app in Canada was viewable in 2017, that's five percent less than a year earlier.
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- Release date
- September 2017
- Region
- North America, Central and South America
- Survey time period
- 2016 and 2017
- Special properties
- excluding YouTube advertising
Source
- Show sources information
- Show publisher information
- Release date
- September 2017
More information
- Region
- North America, Central and South America
- Survey time period
- 2016 and 2017
- Special properties
- excluding YouTube advertising
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Statistics on "Digital advertising formats in the U.S."
- Overview
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- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
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- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
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- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
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- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
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The most important statistics
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The most important statistics
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital video advertising adoption among SMEs in the U.S. 2016
- Video ad performance metrics Canada Q3 2017, by device
- Display advertising video midpoint rate in the United Kingdom (UK) 2010-2014
- Advertising market size on video portals in China 2010
- Ontario political party YouTube video advertising views in 2018
- Viewability rate of desktop video ads in Europe H1 2018, by country
- Digital video advertising spending in the U.S. 2014-2020, by device
- Revenue structure of online video advertising in China up to 2017
- Online video advertising expenditures in France 2011-2016
- Newspaper website advertising: ad share of videos in the UK 2012-2013
- In-stream and out-stream video advertisement expenditure in France 2014-2015
- Canada: perceptions of online video effectiveness 2015
- YouTube: net advertising revenues worldwide 2013-2016
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Negative attitudes towards ads in online video clips in Denmark 2018, by age group
- Expectancy of personalized video use among marketers in the Netherlands 2017-2018
- Frequency of social video use among marketers in the Netherlands 2017-2018
- In-stream video ad formats in Europe 2017, by duration
- Click-through-rate of online ad videos in European countries 2017
- Italy: receptivity to video ads in 2015, by device
Studies
- Video advertising and marketing
- Digital video advertising in the U.S. (DMO)
- IAB 2018 Video Ad Spend Study
- Digital video advertising in the United Kingdom
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Turkey
- Digital advertising in the United Kingdom (UK)
- 2014 U.S. State of the Video Industry Report
- Does Every Second Count? Understanding New Video Ad Lengths
- 2014 Australian State of the Video Industry Report
- Europe AdEx Benchmark 2016
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Marketing implementation of digital advertising videos among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Video advertising performance metrics in Canada in 3rd quarter 2017, by device
- Display advertising video midpoint rate in the United Kingdom (UK) from October 2010 to April 2014
- Advertising market size on video portals in China between 2007 and 2010, including a forecast up to 2015 (in billion yuan)
- Number of video views on the YouTube channels of Ontario's political parties during the pre-election advertising campaign in June 2018 (in 1,000s)
- Viewability rate of desktop video advertising in selected European countries in the 1st half of 2018
- Digital video advertising spending in the United States from 2014 to 2020, by device (in billion U.S. dollars)
- Revenue distribution of online video advertising sector in China from 2015 to 2017*
- Investment in online video advertising in France from 2011 to 2016 (in million euros)
- Share of videos on newspaper websites that were advertisements in the United Kingdom (UK) in December 2012 and May 2013*
- Investment in digital in-stream and out-stream video advertisement in France in 2014 and 2015 (in million euros)*
- Television versus online video effectiveness according to advertising executives in Canada as of March 2015
- Worldwide net advertising revenues of YouTube from 2013 to 2016 (in billion U.S. dollars)
- Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)
- Share of individuals with negative attitudes towards ads in online video clips in Denmark in 2018, by age group
- Expectancy among marketers to use personalized video more often or not in the next three years in the Netherlands in 2017 and 2018
- Frequency of use of social video among marketers in the Netherlands in 2017 and 2018
- Share of in-stream video advertising formats in Europe in 2017, by duration
- Average click-through-rate (CTR) of online advertising videos in European countries in 2017
- How would you characterize your attitude towards the following formats of online video advertising?
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