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Mobile video ad viewability rates worldwide 2019-2021

Published by Statista Research Department, Nov 10, 2021
In the first half of 2021, the global viewability rate of mobile web video ads stood at 79 percent, meaning 79 percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2021, the share increased by over seven percentage points.

Mobile web video advertising viewability rates worldwide in 2nd half 2019, 2nd half 2020, and 1st half 2021

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