In the first half of 2022, the global viewability rate of mobile web video ads stood at 80.1 percent, meaning 80.1 percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2022, the share increased by over eight percentage points.
Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022
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Statistics on Mobile marketing and advertising worldwide
Overview
7
- Premium Statistic Mobile marketing market size worldwide 2020-2030
- Premium Statistic Mobile advertising spending worldwide 2007-2024
- Premium Statistic Worldwide share of mobile in digital advertising spending 2017-2025
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Worldwide mobile advertising spending 2023, by format
- Premium Statistic Mobile ad spend worldwide in 2021, by OS
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
Segments
4
Metrics
8
- Premium Statistic Video ad viewability rates worldwide 2022, by device
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Mobile video ad viewability rates worldwide 2019-2022
- Premium Statistic Digital ads time-in-view worldwide 2022, by device
- Premium Statistic Mobile web display ads time-in-view worldwide 2021, by country
- Premium Statistic In-app rewarded ads eCPM for Android in selected countries 2022
- Premium Statistic Markets with the highest in-app interstitial ads eCPM for Android 2022
- Premium Statistic Countries with the highest in-app banner ads eCPM for Android 2022
Risks & ad fraud
5
- Premium Statistic Mobile web video brand risk rate 2022, by country
- Premium Statistic Mobile ad fraud rates worldwide 2022, by OS
- Premium Statistic Digital ad fraud rate worldwide 2022, by format
- Premium Statistic Mobile ad fraud rate 2021, by platform
- Premium Statistic Mobile web video ad fraud rate 2022, by country
Audience
8
- Basic Statistic Worldwide digital population 2023
- Premium Statistic Daily time spent online via mobile for users worldwide 2021, by region
- Premium Statistic Most popular smartphone activities for global users 2022
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad size
- Premium Statistic Time spent with mobile ads worldwide 2022, by day of the week
- Premium Statistic Time spent with mobile ads worldwide 2022, by time of day
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Further related statistics
8
- YouTube video ad viewability rates in the Americas 2016-2017
- Digital video advertising adoption among SMEs in the U.S. 2016
- Yandex Video Network ad views in Russia and CIS 2020, by format
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Social network video ad revenue in the U.S. 2017-2020, by platform
- Digital video ad spend in France 2011-2022
- Change in marketing budgets for online video worldwide 2019
- In-stream and out-stream video ad spend in France 2021
Further Content: You might find this interesting as well
Statistics
- YouTube video ad viewability rates in the Americas 2016-2017
- Digital video advertising adoption among SMEs in the U.S. 2016
- Yandex Video Network ad views in Russia and CIS 2020, by format
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Social network video ad revenue in the U.S. 2017-2020, by platform
- Digital video ad spend in France 2011-2022
- Change in marketing budgets for online video worldwide 2019
- In-stream and out-stream video ad spend in France 2021
TotalMedios. (September 16, 2022). Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios. "Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022." Chart. September 16, 2022. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios. (2022). Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios. "Mobile Web Video Advertising Viewability Rates Worldwide from 2nd Half 2019 to 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios, Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 Statista, https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/ (last visited March 20, 2023)
Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/