In the first half of 2021, the global viewability rate of mobile web video ads stood at 79 percent, meaning 79 percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2021, the share increased by over seven percentage points.
Mobile web video advertising viewability rates worldwide in 2nd half 2019, 2nd half 2020, and 1st half 2021
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PubMatic (@Ben_Kaplan). (October 22, 2021). Mobile web video advertising viewability rates worldwide in 2nd half 2019, 2nd half 2020, and 1st half 2021 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
PubMatic (@Ben_Kaplan). "Mobile web video advertising viewability rates worldwide in 2nd half 2019, 2nd half 2020, and 1st half 2021." Chart. October 22, 2021. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
PubMatic (@Ben_Kaplan). (2021). Mobile web video advertising viewability rates worldwide in 2nd half 2019, 2nd half 2020, and 1st half 2021. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
PubMatic (@Ben_Kaplan). "Mobile Web Video Advertising Viewability Rates Worldwide in 2nd Half 2019, 2nd Half 2020, and 1st Half 2021." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
PubMatic (@Ben_Kaplan), Mobile web video advertising viewability rates worldwide in 2nd half 2019, 2nd half 2020, and 1st half 2021 Statista, https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/ (last visited May 23, 2022)