Digital video ad viewability rates in the Americas 2016-2017

The statistic presents the online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017. According to the source, 67 percent of video ads served online or in-app in Canada was viewable in 2017, that's five percent less than a year earlier.

Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017

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Source

Release date

September 2017

Region

North America, Central and South America

Survey time period

2016 and 2017

Special properties

excluding YouTube advertising

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Statistics on "Digital advertising formats in the U.S."

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