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Digital ads time-in-view worldwide 2022, by device

Published by Statista Research Department, Jan 18, 2023
In the first half of 2022, desktop display ads had a time-in-view of 21.79 seconds, which means that the impression of a desktop display ads remained in view of the internet user for that period of time, on average. For mobile web display ads, this time stood at 14.57 seconds and for in-app display ads at 17.75 seconds.

Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds)

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

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