In the first half of 2022, desktop display ads had a time-in-view of 21.79 seconds, which means that the impression of a desktop display ads remained in view of the internet user for that period of time, on average. For mobile web display ads, this time stood at 14.57 seconds and for in-app display ads at 17.75 seconds.
Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds)
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TotalMedios. (September 16, 2022). Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds) [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
TotalMedios. "Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds)." Chart. September 16, 2022. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
TotalMedios. (2022). Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds). Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
TotalMedios. "Digital Advertising Time-in-view Worldwide in 1st Half 2022, by Device & Format (in Seconds)." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/
TotalMedios, Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds) Statista, https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/ (last visited April 20, 2024)
Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds) [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/453488/digital-advertising-time-in-view-device-worldwide/