This statistic shows the time-in-view of mobile web display advertising in selected European countries between January and June 2019. According to data published by Integral Ad Science, mobile web display ads stayed in view for an average of 15.15 seconds in Germany.
Time-in-view for mobile web display advertising in selected European countries in the 1st half of 2019
(in seconds)
The source adds the following information: "Time-in-view is the average duration that a viewable impression remained in view. This average does not include impressions that were not viewable according to the MRC standard in the calculation."
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Integral Ad Science. (April 9, 2020). Time-in-view for mobile web display advertising in selected European countries in the 1st half of 2019 (in seconds) [Graph]. In Statista. Retrieved September 19, 2020, from https://www.statista.com/statistics/946017/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science. "Time-in-view for mobile web display advertising in selected European countries in the 1st half of 2019 (in seconds)." Chart. April 9, 2020. Statista. Accessed September 19, 2020. https://www.statista.com/statistics/946017/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science. (2020). Time-in-view for mobile web display advertising in selected European countries in the 1st half of 2019 (in seconds). Statista. Statista Inc.. Accessed: September 19, 2020. https://www.statista.com/statistics/946017/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science. "Time-in-view for Mobile Web Display Advertising in Selected European Countries in The 1st Half of 2019 (in Seconds)." Statista, Statista Inc., 9 Apr 2020, https://www.statista.com/statistics/946017/desktop-display-ad-time-in-view-in-europe/
Integral Ad Science, Time-in-view for mobile web display advertising in selected European countries in the 1st half of 2019 (in seconds) Statista, https://www.statista.com/statistics/946017/desktop-display-ad-time-in-view-in-europe/ (last visited September 19, 2020)
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