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Mobile web display ads time-in-view worldwide 2020, by country

Published by Statista Research Department, Jun 16, 2021
In the second half of 2020, mobile web display ads had a time-in-view of 15.24 second, which means that the impression of a mobile web display ads remained in view of the internet user for that period of time, on average. Among the 20 surveyed countries, 13 had in-view times higher than the world's average at that time.

Mobile web display advertising time-in-view in selected countries worldwide in 2nd half 2020 (in seconds)

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Source

Release date

April 2021

Region

Worldwide

Survey time period

H2 2020

Supplementary notes

The source adds the following information: "Time-in-view is the average duration that a viewable impression remained in view. This average does not include impressions that were not viewable according to the MRC standard in the calculation."

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