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Digital ad fraud rate worldwide 2019-2020, by format

Published by Statista Research Department, Jun 17, 2021
In the second half of 2020, the global ad fraud rate of desktop display advertising which was optimized against ad fraud stood at 0.8 percent; for desktop display ads not optimized against fraud, the value amounted to 1.1 percent.

Ad fraud rate of selected digital advertising formats worldwide in 2nd half 2019 and 2nd half 2020

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Sources

Release date

April 2021

Region

Worldwide

Survey time period

H2 2019 and H2 2020

Supplementary notes

The source defines ad fraud as "any deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place."
Data for desktop display was retrieved from this article.

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