Digital ad fraud rate worldwide 2022, by format

Published by Statista Research Department, Jun 20, 2023
In the first half of 2022, the global ad fraud rate of desktop display advertising which was optimized against ad fraud stood at 1.4 percent; for desktop display ads not optimized against fraud, the value amounted to 13.2 percent.

Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

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Statistics on " Mobile marketing and advertising worldwide "

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Other statistics that may interest you Mobile marketing and advertising worldwide

Overview

7

Segments

4

Metrics

8

Risks & ad fraud

5

Audience

8

Further related statistics

15

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Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideMobile payments with digital walletsMobile gaming market worldwideMobile social media worldwide
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