Digital ad fraud rate by format 2022

In the first half of 2022, the global ad fraud rate of desktop display advertising which was optimized against ad fraud stood at 1.4 percent; for desktop display ads not optimized against fraud, the value amounted to 13.2 percent.

Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status

Characteristic	Optimized against fraud	Not optimized against fraud
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Release date

September 2022

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Region

Worldwide

Survey time period

H1 2022

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