Most effective content marketing videos in the U.S. 2021, by type
During a survey conducted in September 2021 among content marketers who make use of videos in the United States, 49 percent of respondents said that interviews with influencers or subject matter experts produced the best content marketing results in the previous 12 months. Case studies, customer stories, and explainer videos were said to yield the best results by 48 percent of respondents, while 47 percent cited branded stories.