Retail & Trade
Shopping Behavior

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Share of people doing holiday shopping South Korea 2023

Published by

Nina Jobst,

Jan 23, 2024

According to a survey conducted by Rakuten Insight in South Korea in November 2023, over 54 percent of respondents answered to participate in holiday shopping. Roughly 16.6 percent of respondents were not sure at the time of the survey if they were going to do holiday shopping.

Share of consumers participating in holiday shopping in South Korea as of November 2023

table column chart

Characteristic	Share of respondents
Yes	54.42%
No	28.94%
Not sure	16.63%

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Details: South Korea; November 9 to 30, 2023; 6,312 respondents; 16 years and older; Online survey

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Source

Rakuten Insight

Survey by

Rakuten Insight

Published by

Rakuten Insight

Source link

insight.rakuten.com

Release date

December 2023

Citation formats

In cooperation with

Region

South Korea

Survey time period

November 9 to 30, 2023

Number of respondents

6,312 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)"

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