Rakuten Insight in Vietnam, approximately 29 percent of respondents stated that they intended to or had already spent between one million to three million Vietnamese dong (VND) during the holiday shopping period. On the other hand, around 16 percent of respondents said they spent less than 500 thousand VND during the holiday shopping season.
According to a 2023 survey on shopping behavior conducted by Average spending of consumers participating in holiday shopping in Vietnam as of November 2023
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Rakuten Insight. (December 4, 2023). Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. "Average spending of consumers participating in holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. (2023). Average spending of consumers participating in holiday shopping in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. "Average Spending of Consumers Participating in Holiday Shopping in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight, Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/ (last visited April 26, 2024)
Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/