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Retail media share of digital ad spend in the U.S. 2019-2023

Share of retail media in digital advertising spending in the United States from 2019 to 2023

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Release date

December 2021

Region

United States

Survey time period

2019 and 2020

Special properties

digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is brought through a retailer’s media network or demand-side platform (DSP); example of websites or apps primarily engaged in retail ecommerce include advertising on Amazon, Walmart, and eBay; examples of retail media networks include Amazon’s DSP and Etsy’s Offsite Ads; includes ads purchased though retail media networks that may not appear on ecommerce sites or apps

Supplementary notes

* Forecast.

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Statistics on " Amazon advertising in the United States "

Statistics on Amazon advertising in the United States

Overview

3

Advertising

6

Market perspective

6

Prime Day

6

Competitors

5

Consumer perspective

8

Further related statistics

21
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