Retail media ad spend in the U.S. 2019-2026, by platform

Published by Statista Research Department, Jan 10, 2023
In 2019, Amazon's total advertising revenue in the United States amounted to 10 billion U.S. dollars. Its ad revenue is projected to increase to 31 and 64 billion U.S. dollars in 2022 and 2026, respectively. The second largest retail media platform after Amazon is Walmart Connect whose total ad revenue is projected to reach eight billion U.S. dollars in 2026.

Retail media advertising expenditure in the United States in 2019, 2022, and 2026, by platform (in billion U.S. dollars)

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Release date

November 2022

Region

United States

Survey time period

2019

Special properties

includes digital advertising appearing on websites or apps engaged in retail or commerce, bought through a retailer’s media

Supplementary notes

* Forecast.

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Consumer insights

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Topics

Digital retail media advertising in the United StatesCPG industry advertising in the U.S.Retail industry advertising in the United StatesDigital advertising in the U.S.U.S. Retail Brands
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