Average engagement rate India 2021, by social media platform
A closer look at the Indian influencer marketing industry in 2021, revealed that Instagram was the most popular platform among social media influencers for the purposes of branding and marketing. Among the different kinds of content creators, nano influencers had the highest average rate of engagement on this platform, at eight percent. Meanwhile, engagement on Facebook was driven by micro influencers and on YouTube by mega influencers that year.