Pinterest: distribution of global audiences 2023, by age group and gender
As of January 2023, Pinterest was most popular with women between the ages of 25 and 34 years old, accounting for 28.5 percent of the social media network's global audience. Additionally, over 18 percent of Pinterest's user base were women belonging to the 18 to 24 year age group. Overall, the image sharing platform was used predominantly by women.
