In 2021, Pinterest's advertising expenses came to a total of 94.7 million U.S. dollars. The social media service's advertising expenditure saw a significant increase for 2021, as in the previous year Pinterest's ad expenditure was over three times less, at 30.3 million U.S. dollars.
Annual advertising expenditure of Pinterest from 2017 to 2021 (in million U.S. dollars)
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Statistics on Pinterest
Overview
5
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Leading social media usage reasons worldwide 2022
- Basic Statistic Media usage in an online minute 2022
Financials
8
- Basic Statistic Pinterest: worldwide annual revenue 2016-2021
- Basic Statistic Pinterest: worldwide annual revenue 2017-2022, by region
- Basic Statistic Pinterest: research and development spending 2016-2021
- Basic Statistic Pinterest: sales and marketing spending 2016-2021
- Basic Statistic Pinterest: advertising spending 2017-2021
- Basic Statistic Pinterest: worldwide adjusted EBITDA 2017-2021
- Basic Statistic Pinterest: worldwide net income 2016-2021
- Basic Statistic Pinterest: worldwide quarterly revenue 2016-2022
Benchmark
8
- Basic Statistic Leading internet and online services companies worldwide 2022, by market cap
- Basic Statistic EV/EBITDA of leading large cap e-commerce companies worldwide 2021-2023
- Premium Statistic Workforce of leading global online companies 2014-2022
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Basic Statistic ACSI - U.S. customer satisfaction with social platforms 2021-2022
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Basic Statistic Global year-on-year social media audience growth 2023
- Premium Statistic U.S. market share of leading social media websites 2022
Audiences
8
- Basic Statistic Pinterest: distribution of global audiences 2023, by gender
- Premium Statistic Pinterest: distribution of global audiences 2023, by age group and gender
- Basic Statistic Pinterest reach in selected countries and territories 2023
- Basic Statistic Pinterest usage reach in the United States 2021, by gender
- Basic Statistic Countries with the most Pinterest users 2023
- Basic Statistic Pinterest: number of monthly active users worldwide 2016-2022
- Basic Statistic Pinterest: monthly active users 2016-2022, by region
- Basic Statistic Pinterest: quarterly ARPU 2016-2022
Traffic
5
- Basic Statistic Total global visitor traffic to Pinterest.com 2021-2022
- Basic Statistic Distribution of Pinterest.com traffic 2022, by country
- Premium Statistic Web traffic referrers to Pinterest.com 2022
- Basic Statistic Social media traffic referrers to Pinterest.com 2022
- Premium Statistic Social networks most likely to be used to make online purchases globally 2022
Further related statistics
11
- Pinterest users in Finland in 2015, by age group
- Share of Pinterest users in Finland 2022, by usage frequency
- Pinterest usage reach in the United States 2021, by household income
- Pinterest usage reach in the United States 2021, by education
- Pinterest usage rate in Norway as of Q2 2021, by frequency
- Pinterest users in Norway 2021, by age group
- Pinterest: usage penetration in the U.S. 2017-2022
- Pinterest usage purposes in Finland 2019
- Pinterest usage frequency in Finland 2020
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- Pinterest: usage penetration in the U.S. 2017-2022
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Pinterest. (February 3, 2022). Annual advertising expenditure of Pinterest from 2017 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/1095519/annual-pinterest-advertising-expenses/
Pinterest. "Annual advertising expenditure of Pinterest from 2017 to 2021 (in million U.S. dollars)." Chart. February 3, 2022. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/1095519/annual-pinterest-advertising-expenses/
Pinterest. (2022). Annual advertising expenditure of Pinterest from 2017 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/1095519/annual-pinterest-advertising-expenses/
Pinterest. "Annual Advertising Expenditure of Pinterest from 2017 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/1095519/annual-pinterest-advertising-expenses/
Pinterest, Annual advertising expenditure of Pinterest from 2017 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1095519/annual-pinterest-advertising-expenses/ (last visited March 26, 2023)
Annual advertising expenditure of Pinterest from 2017 to 2021 (in million U.S. dollars) [Graph], Pinterest, February 3, 2022. [Online]. Available: https://www.statista.com/statistics/1095519/annual-pinterest-advertising-expenses/