The United States account for the majority of Pinterest visitors - approximately a third of desktop traffic to Pinterest in February 2017 originated from the United States. Whereas the social platform does not have the reach or impact of Facebook or Twitter, it is still decidedly present among U.S. online audiences with an awareness reach of 70 percent as of February 2017. The most popular usage reasons for Pinterest users in the United States are viewing photos, directly followed by shopping for products, and sharing photos, videos or personal messages. According to a July 2016 survey, Pinterest ranks as the second social network to platform to which users in the United States are most likely to turn for holiday shopping ideas and inspirations. Overall, Pinterest is the most popular social commerce platform among social media users in the United States.
Data published in May 2016 reveals that 40 percent of global marketers used Pinterest for company marketing purposes, ranking behind Facebook, Twitter, and Instagram. As of the first quarter of 2017, Harper's Bazaar was the most popular magazine brand on Pinterest, followed by Better Home and Gardens, and Ski.