Social networking site Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much its initial launch and growth, the site was invitation-only. The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In September 2015, more than five years after launch, Pinterest reported the number of its monthly active users for the first time. As of October 2016, this figure amounts to 150 million monthly active Pinterest users worldwide. Pinterest also has a strong mobile presence, reaching 23 percent of U.S. mobile audiences in 2017.
Data published in May 2016 reveals that 40 percent of global marketers used Pinterest for company marketing purposes, ranking behind Facebook, Twitter, and Instagram. As of the first quarter of 2017, Harper's Bazaar was the most popular magazine brand on Pinterest, followed by Better Home and Gardens, and Ski.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.