In spring 2019, the company announced plans for an IPO and is expected to start trading on the New York Stock exchange on April 18, 2019. Leading up its initial public offering, Pinterest released financials that revealed the company's 2018 revenue amounted to 756 million U.S. dollars with an almost 63 million U.S. dollar annual net loss.
The United States account for the majority of Pinterest.com visitors - approximately a third of desktop traffic to Pinterest in October 2018 originated from the United States. Whereas the social platform does not have the reach or impact of Facebook or Twitter, it is still decidedly present among U.S. online audiences with an awareness reach of 69 percent as of February 2018. The most popular usage reasons for Pinterest users in the United States are viewing photos, directly followed by shopping for products, and sharing photos, videos or personal messages. According to a January 2018 survey, Pinterest ranks as the second social network to platform to which users in the United States are most likely to turn for holiday shopping ideas and inspirations. Overall, Pinterest is one of the most popular social commerce platform among social media users in the United States.
Data published in January 2018 reveals that 27 percent of global marketers used Pinterest for company marketing purposes. As of the second quarter of 2018, Harper's Bazaar was the most popular magazine brand on Pinterest, followed by Better Home and Gardens, and Ski.