Pinterest - Statistics & Facts

Social networking site Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much its initial launch and growth, the site was invitation-only. The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. As of September 2017, the platform's user base amounted to 200 million monthly active Pinterest users worldwide. Pinterest also has a strong mobile presence, reaching approximately 31 percent of U.S. mobile audiences in 2017.

The United States account for the majority of Pinterest.com visitors - approximately a third of desktop traffic to Pinterest in July 2018 originated from the United States. Whereas the social platform does not have the reach or impact of Facebook or Twitter, it is still decidedly present among U.S. online audiences with an awareness reach of 69 percent as of February 2018. The most popular usage reasons for Pinterest users in the United States are viewing photos, directly followed by shopping for products, and sharing photos, videos or personal messages. According to a January 2018 survey, Pinterest ranks as the second social network to platform to which users in the United States are most likely to turn for holiday shopping ideas and inspirations. Overall, Pinterest is one of the most popular social commerce platform among social media users in the United States.

Data published in January 2018 reveals that 27 percent of global marketers used Pinterest for company marketing purposes. As of the second quarter of 2018, Harper's Bazaar was the most popular magazine brand on Pinterest, followed by Better Home and Gardens, and Ski.

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Infographics on the topic

Pinterest Infographic - Pinterest: Shoppers' Social Media Platform Of Choice
Pinterest Uitilization by U.S. MarketersPinterest's user numbers

Infographics on the topic

Pinterest Infographic - Pinterest: Shoppers' Social Media Platform Of Choice
Pinterest Uitilization by U.S. MarketersPinterest's user numbers

More interesting topics from the industry "Social Media & User-Generated Content"

More interesting topics from the industry "Social Media & User-Generated Content"

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