Social media network Pinterest's sales and marketing expenditure for 2021 was just over 641 million U.S. dollars. This is an increase of approximately 198.5 million U.S. dollars on the previous year and the social platform's highest annual sales and marketing expenditure yet.
Annual sales and marketing expenditure of Pinterest from 2016 to 2021
(in million U.S. dollars)
According to Pinterest: "Sales and marketing consists primarily of personnel-related expense, including salaries, commissions, benefits and share-based compensation for our employees engaged in sales, sales support, marketing, business development and customer service functions,advertising and promotional expenditures, professional services and allocated facilities and other supporting overhead costs. Our marketing efforts also include user- and advertiser-focused marketing expenditures."
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Pinterest. (February 3, 2022). Annual sales and marketing expenditure of Pinterest from 2016 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. "Annual sales and marketing expenditure of Pinterest from 2016 to 2021 (in million U.S. dollars)." Chart. February 3, 2022. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. (2022). Annual sales and marketing expenditure of Pinterest from 2016 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. "Annual Sales and Marketing Expenditure of Pinterest from 2016 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest, Annual sales and marketing expenditure of Pinterest from 2016 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/ (last visited May 24, 2022)
