Digital ad spend waste APAC Q1 2022, by industry

Published by Leander von Kameke, May 6, 2022
According to a study taking into account 81 companies in the Asia-Pacific region, the local retail industry had the highest ad spend waste in the first quarter of 2022, approximately 31.9 million U.S. dollars. In comparison, the health industry in APAC wasted around 14.8 million dollars on digital ads.
Digital ad spend waste describes advertising expenses that were unsuccessful in meeting their commercial objectives.

Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars)

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Release date

April 2022

Region

Asia, APAC

Survey time period

January to March 2022

Special properties

data audited from 81 companies in the Asia-Pacific region with digital ad budgets between 0.5 million and 39 million U.S. dollars

Supplementary notes

Values have been rounded.

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Statistics on " Digital advertising in the Asia-Pacific region "

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