Level of concern over ad fraud and quality-related issues among businesses APAC 2021
In a survey conducted among media professionals from four major markets in the Asia-Pacific region in 2021, approximately 41 percent of the respondents stated to be very concerned about fraud and quality-related issues and were actively looking for solutions. In contrast, around 12 percent of the respondents were not concerned about these issues. The responses differed significantly between the four markets, with 100 percent of the respondents in India showing some level of concern over ad fraud.
