CTV share in video ad impressions worldwide 2021, by region

Published by
Michele Majidi,
Mar 4, 2024
In 2021, the share of connected TV (CTV) in video advertising impressions was the highest in North America, at 48 percent. Europe, the Middle East, and Africa (EMEA) and Latin America followed, both with 22 percent. In Asia-Pacific, the share stood at 11 percent.

Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region

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Release date

May 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Methodology: data based on an analysis of 286 billion video ad impressions served on the source's platform, across mobile, desktop, CTV devices, and social platforms.

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CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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