In 2021, the share of connected TV (CTV) in video advertising impressions was the highest in North America, at 48 percent. Europe, the Middle East, and Africa (EMEA) and Latin America followed, both with 22 percent. In Asia-Pacific, the share stood at 11 percent.
Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region
Characteristic
Share of ad impressions
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Methodology: data based on an analysis of 286 billion video ad impressions served on the source's platform, across mobile, desktop, CTV devices, and social platforms.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Innovid. (May 11, 2022). Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/
Innovid. "Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region." Chart. May 11, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/
Innovid. (2022). Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/
Innovid. "Share of Connected Tv (Ctv) in Video Advertising Impressions Worldwide in 2021, by Region." Statista, Statista Inc., 11 May 2022, https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/
Innovid, Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region Statista, https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/ (last visited September 01, 2024)
Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region [Graph], Innovid, May 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/