Rakuten Insight on online shopping behavior in India conducted in June 2022, 78 percent of male and female respondents used e-commerce marketplaces such as Shopee, Amazon, and AliExpress to shop online. In contrast, 29 percent of female consumers and 22 percent of male consumers used social commerce sites for online shopping.
According to a survey by Preferred channels for online purchasing in India as of June 2022, by gender
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Rakuten Insight. (July 19, 2022). Preferred channels for online purchasing in India as of June 2022, by gender [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1324680/india-online-shopping-channel-by-gender/
Rakuten Insight. "Preferred channels for online purchasing in India as of June 2022, by gender." Chart. July 19, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1324680/india-online-shopping-channel-by-gender/
Rakuten Insight. (2022). Preferred channels for online purchasing in India as of June 2022, by gender. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1324680/india-online-shopping-channel-by-gender/
Rakuten Insight. "Preferred Channels for Online Purchasing in India as of June 2022, by Gender." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324680/india-online-shopping-channel-by-gender/
Rakuten Insight, Preferred channels for online purchasing in India as of June 2022, by gender Statista, https://www.statista.com/statistics/1324680/india-online-shopping-channel-by-gender/ (last visited April 26, 2024)
Preferred channels for online purchasing in India as of June 2022, by gender [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324680/india-online-shopping-channel-by-gender/