Luxury ad spend share of digital platforms in China 2021

Published by
Lai Lin Thomala,
Aug 18, 2022
In August 2021, about half of luxury ad spending in China was allocated on WeChat Moments. WeChat Moments, a fundamental feature on WeChat like Facebook Timeline or Twitter News Feed, are commonly used by marketers in China to pull in new customers.

Share of digital luxury ad spending in China in August 2021, by internet platform

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Release date

October 2021

Region

China

Survey time period

August 2021

Special properties

based on estimated ad spending

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