Advertising expenditure in China 2015-2020, by medium

Thanks to the rising popularity of social media, short videos and other online entertainment in China, internet will continue to be the driving force in the country's media advertising. In 2019, internet advertising spending in China was estimated at 437 billion Chinese yuan, while television advertising would continue to shrink.

Advertising expenditure in China from 2015 to 2020, by medium

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Release date

June 2019



Survey time period

2015 to 2018

Supplementary notes

* Forecast.
Note: 1 yuan equals to 0.14 U.S. dollars and 0.13 Euros (as of December 2019).
Figures in 2018 and 2019 have been revised in the original source and rounded for a better understanding here.

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