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Advertising expenditure in China 2012-2021, by medium

Published by Lai Lin Thomala, Sep 18, 2020
Thanks to the rising popularity of social media, short videos and other online entertainment in China, internet will continue to be the driving force in the country's media advertising. In 2020, internet advertising spending in China was estimated at 497 billion yuan, while television advertising would continue to shrink.

Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan)

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Release date

August 2020

Region

China

Survey time period

2012 to 2019

Supplementary notes

* Forecast.
Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.12 euros (as of September 2020).

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