Thanks to the rising popularity of social media, short videos and other online entertainment in China, internet will continue to be the driving force in the country's media advertising. In 2020, internet advertising spending in China was estimated at 497 billion yuan, while television advertising would
Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan)
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GroupM. (August 10, 2020). Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. "Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan)." Chart. August 10, 2020. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. (2020). Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan). Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. "Advertising Expenditure in China from 2012 to 2021, by Medium (in Billion Yuan)." Statista, Statista Inc., 10 Aug 2020, https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM, Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) Statista, https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/ (last visited March 03, 2021)