Thanks to the rising popularity of social media, short videos and other online entertainment in China, internet will continue to be the driving force in the country's media advertising. In 2019, internet advertising spending in China was estimated at 437 billion Chinese yuan, while television advertising would continue to shrink.
Advertising expenditure in China from 2015 to 2020, by medium
(in billion yuan)
* Forecast. Note: 1 yuan equals to 0.14 U.S. dollars and 0.13 Euros (as of December 2019). Figures in 2018 and 2019 have been revised in the original source and rounded for a better understanding here.
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GroupM. (June 13, 2019). Advertising expenditure in China from 2015 to 2020, by medium (in billion yuan) [Graph]. In Statista. Retrieved January 21, 2020, from https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. "Advertising expenditure in China from 2015 to 2020, by medium (in billion yuan)." Chart. June 13, 2019. Statista. Accessed January 21, 2020. https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. (2019). Advertising expenditure in China from 2015 to 2020, by medium (in billion yuan). Statista. Statista Inc.. Accessed: January 21, 2020. https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. "Advertising Expenditure in China from 2015 to 2020, by Medium (in Billion Yuan)." Statista, Statista Inc., 13 Jun 2019, https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM, Advertising expenditure in China from 2015 to 2020, by medium (in billion yuan) Statista, https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/ (last visited January 21, 2020)
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