The value of advertising expenditure in Russia was measured at over 7.6 billion U.S. dollars in 2019, marking an increase by over 222 million U.S. dollars compared to the previous year. By 2024, it was expected to reach over 9.6 billion U.S. dollars. Russia was the 14th largest advertising market worldwide, as of 2019.
COVID-19 impact on the Russian advertising industry
As of 2019, internet advertising had the largest budget in Russia compared to other media, followed by TV and out-of-home (OOH) ads. The online segment marked a steady increase over the past decade. In 2009, it accounted for less than 10 percent of the total ad expenditure in the country. Digital advertising was predicted to a further expansion in Russia, with its spending forecast at nearly 5.3 billion U.S. dollars in 2024.
Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024
(in million U.S. dollars)
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GroupM. (December 9, 2019). Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/491838/advertising-spend-russia/
GroupM. "Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024 (in million U.S. dollars)." Chart. December 9, 2019. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/491838/advertising-spend-russia/
GroupM. (2019). Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/491838/advertising-spend-russia/
GroupM. "Spending on Advertising in Russia from 2012 to 2019 with a Forecast until 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/491838/advertising-spend-russia/
GroupM, Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/491838/advertising-spend-russia/ (last visited October 06, 2024)
Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024 (in million U.S. dollars) [Graph], GroupM, December 9, 2019. [Online]. Available: https://www.statista.com/statistics/491838/advertising-spend-russia/