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Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)

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Digital ad spend in Brazil 2012-2019, by format The graph shows digital advertising spending in Brazil in 2013 and 2014 as well as a forecast until 2019, broken down by format. The source predicts that search advertising expenditures in Brazil will reach 1.61 billion U.S. dollars in 2015 and are expected to grow to 2.7 billion by the end of 2019.
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Search*Display**Classifieds***
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Search*Display**Classifieds***
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Description Source More information
The graph shows digital advertising spending in Brazil in 2013 and 2014 as well as a forecast until 2019, broken down by format. The source predicts that search advertising expenditures in Brazil will reach 1.61 billion U.S. dollars in 2015 and are expected to grow to 2.7 billion by the end of 2019.
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Release date
April 2015
Region
Brazil
Survey time period
2012 to 2014
Special properties
inlcudes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned
Supplementary notes
* Includes paid listings, contextual text links, paid inclusion and sponsored links in Google Adwords and Yahoo Search/Bing; excludes SEO.
** Includes banners (static display), riche media, sponsorships, video (in-stream, in-banner, in-text) email, fixed and rotating display, Google AdSense, social media, pop-ups and takeovers: excludes affiliate listings.
*** Includes B2B and B2C only; excludes classified ads related to C2C, employment, employment exchange and recruitment.

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