Brazil: main messenger app users by political orientation 2022

According to a 2022 survey, around 32 percent of Brazil's leading messenger app users s leaned toward a Right-wing political position. Besides being used by more than 96 percent of the country's population, WhatsApp reflected the general political orientation of the app's users in the country. Google Chat users were the ones with most respondents leaning towards a left-wing orientation, while almost 40 percent of iMessage users had a right-wing leaning.

Distribution of leading messenger app users in Brazil as of May 2022, by political position

Characteristic	Left	Center	Right	Prefer not to answer
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-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

June 2022

More information

Region

Brazil

Survey time period

January to May 2022

Number of respondents

1,822*

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

"What is the highest level of education you have completed?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick. Base for each app:

* Users of messaging apps (total) n=1,822
Discord users n=221
Facebook Messenger users n=1,001
Google Chat users n=220
iMessage users n=112
Snapchat users n=311**
Telegram users n=688
WhatsApp users n=1,732

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.

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