Brazil: leading messenger app users 2024, by political orientation

Published by
Tiago Bianchi,
Sep 9, 2024

According to a 2024 survey, around 38 percent of Brazil's leading messenger app users leaned toward a Right-wing political position. In addition to being used by more than 96 percent of the country's population, WhatsApp reflected the general political orientation of the app's users in the country. Discord, iMessage and Google Chats were the platforms with the most respondents leaning towards a left-wing orientation, while 42 percent of Facebook Messenger users held right-wing political perspectives.

Distribution of leading messenger app users in Brazil as of August 2024, by political position

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

1,013 respondents

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: ’’Many people use the terms ’left’ and ’right’ when they want to describe political views. Where would you place yourself on a scale from left to right?’’
Multi pick: "Which instant messenger or video call services do you use regularly?"

Base for each app: 

* Users of messaging apps (total) n=1,013
Discord users n=161
Facebook Messenger users n=398
Google Chat users n=197
iMessage users n=83
Snapchat users n=179
Telegram users n=383
WhatsApp users n=919

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