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Brazil: main social network used for political information 2021, by region

Published by
Tiago Bianchi,
Aug 16, 2022
According to a November to December 2021 survey among social media users in Brazil, Facebook was the most used platform for political information among respondents in the North and Southeast/South regions of Brazil. Approximately 42 percent and 38 percent of respondents from the respective zones claimed to use the network for such activity. Also owned by Meta, Instagram was the most popular platform among 37 percent of respondents from the Northeast region and 35 percent from the Center-East. Overall, 78 percent of the survey's participants claimed to use social media for discussing politics in the country in 2021.

Main social media platform used for political information in Brazil as of December 2021, by region

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Release date

March 2022

Region

Brazil

Survey time period

November 18 to December 14, 2021

Number of respondents

North n=437; Northeast n=562; Southeast/South n=288; Center-East n=219

Age group

16 years and older

Special properties

among respondents who declared to use social media as their main political information channel

Method of interview

Telephone interview

Supplementary notes

Missing percentage points to 100 percent are due to rounding.

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Statistics on " Social media and politics in Brazil "

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Statistics on Social media and politics in Brazil

Overview

8

Social media demographics

8

News consumption

6

Political information

8

Digital political participation

7

2022 Elections

8

Spotlight: digital campaign and advertising

6

Further related statistics

21

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