Brazil: main social media users by age group 2022

According to a 2022 survey, 33 percent of users of social media platform users in Brazil were aged between 18 and 29 years. Among these apps, Tumblr had the youngest audience, with 51 percent of its users being aged between 18 and 29 years, followed by Twitch, with 49 percent of total users in this age group. Meanwhile, Reddit and LinkedIn and Reddit enjoyed more popularity among those older than 30 years.

Distribution of leading social media platform users in Brazil as of May 2022, by age group

Characteristic	18-29	30-39	40-49	50+
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Release date

July 2022

More information

Region

Brazil

Survey time period

January to May 2022

Number of respondents

1,923 respondents

Age group

18 years and older

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

’’How old are you?’’; Single Pick;

"What social media platforms do you use regularly?

This does not include instant messengers such as WhatsApp"; Multi Pick;

Base for each app:

* Users of social media platforms (total) n=1,923
Facebook users n=1,596
Instagram users n=1,647
LinkedIn users n=601
Pinterest users n=717
Reddit users n=156
Snapchat users n=311
TikTok users n=1,021
Tumblr users n=99
Twitch users n=216
Twitter users n=744
YouTube users n=1,697