Brazil: main social media users by gender 2022

According to a 2022 survey, around 49 percent of leading social media platform users in Brazil were women and 51 percent were men. Among these apps, Reddit and Twitch had the largest gender discrepancy, as 69 percent of both its user bases were men. On the other hand, around 64 percent of Pinterest users in Brazil were women. Additionally, the youngest audience is the dominant public for Tumblr in Brazil, with 51 percent of its users aged between 18 and 29 years old, thus followed by Twitch, with 49 percent in this age group.

Distribution of leading social media platform users in Brazil as of August 2022, by gender

Characteristic	Male	Female
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

July 2022

More information

Region

Brazil

Survey time period

January to August 2022

Number of respondents

1,923 respondents

Age group

18 years and older

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

"What is your gender?"; Single Pick;

"Which instant messenger or video call services do you use regularly?"; Multi Pick;

Base for each app:

* Users of social media platforms (total) n=1,923
Facebook users n=1,596
Instagram users n=1,647
LinkedIn users n=601
Pinterest users n=717
Reddit users n=156
Snapchat users n=311
TikTok users n=1,021
Tumblr users n=99
Twitch users n=216
Twitter users n=744
YouTube users n=1,697